Consumer Attitudes

United States

In a survey of a nationally representative sample of the US population carried out in 2014, the International Food Information Council (IFIC) found that nearly three quarters (74%) of people think about the number of calories that they consume "sometimes", "often" or "always".

aspartame consumer attitudes calories

Not surprisingly, calories head the list when people are asked if they have ever considered, when making purchase decisions, whether foods and beverages have certain contents. The top eleven responses that were chosen were as follows:

aspartame consumer attitudes contents

51% of Americans were trying to avoid added sugars. The four most important reasons why were to be healthy in the future, to maintain a healthy weight, because sugars are a source of calories, and because respondents had heard that people should pay attention to the amount of sugars they consume.

aspartame consumer attitudes sugar

The survey also found that six out of ten Americans think about whether foods and beverages are produced in an environmentally sustainable way.

aspartame consumer attitudes sustainability