With so many news options available to listeners, tweeters, readers and viewers, news reporters compete aggressively to draw in their audience. Whether in the form of a headline,
a tweet or a 'Tonight’s Top Stories!' blurb, the press entices you to tune in to their page, hashtag or channel.
News editors and bloggers have many tricks to grab your attention with a headline and lead you to a desired conclusion even before you read, listen or explore further.
One of the cleverest is creating a controversy by making a statement that contradicts what you’d expect – after all, why would you want to check out something you already know?
Headlines or titles like Fat makes you Thin or How to Embezzle Legally, are much more intriguing than the 'duh factor' behind Fat makes you Fat or Embezzling will get you Arrested.